Lead Forensics

DECEMBER 12, 2023

Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. While you’re looking into website optimization, why not read more about how website optimization feeds into a multi-channel marketing strategy? How can you do it? Read more here!

Optimization 52

Optimization Marketing Websites Tips B2B 52

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. Define your buyer personas – Create a profile of your ideal customer, known as a buyer persona. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Because the funnel you will build is to guide your buyers through their journeys, it is important to delineate the specifics of the buyers you want to address.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40