Sprout Social

MARCH 21, 2017

But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” Then you’d better watch your impressions and engagement statistics. The specific stages of a marketing funnel vary depending on who you ask or what your goals are.

Top of Funnel 106

Top of Funnel Marketing Funnels Social Media Social Marketing 106

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. 60 Common Marketing Acronyms.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28