AIDA and Business to Business - B2B Marketing Zone

How to Build a Social Media Marketing Funnel That Converts

Sprout Social

MARCH 21, 2017

But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” The specific stages of a marketing funnel vary depending on who you ask or what your goals are.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms.

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B2B Marketing Zone

How to Build a Social Media Marketing Funnel That Converts

60 Marketing Acronyms Every Industry Pro Should Know

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