Aggregators, Cost Per Click, Cost Per Thousand and Doubleclick

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC).

Cost Per Thousand

Cost Per Thousand Paid Search Agency Adsense Ads

B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

What Is an Ad Network? Definition, Types, and Examples

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