Remove Aggregators Remove Branding Remove FAQ Remove P2P
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PKM and the Organization - Pollard

Buzz Marketing for Technology

Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for. The Human Brand.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. Twitter is also where aggregators (e.g. Interaction.

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