LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
There are several third-party networks that offer this sort of service, but I’m not aware of any other marketing automation vendor that has developed their own. Content can be linked to a social media publishing process that can release it immediately, schedule it for the future, or add it to a “buffer” of materials that are released at predefined intervals. Users can prioritize leads by combining these elements in a single aggregate score according to user-assigned weights.