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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so. His secret?

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Machine learning for news: the NLP engine behind Parse.ly Currents

Parse.ly

Is outrage the only currency on social networks? For the first time in history, this information isn’t locked up in the data centers of big tech behemoths, but is instead openly and instantaneously available through a live dashboard, which you can access here. Does Facebook control the news? They didn’t, until today.