agency 
Online Marketing Institute
JULY 31, 2009
And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.
B2B Marketing Zone Posts
OCTOBER 5, 2010
What Role Should A Communications Agency Play In A Client’s Social Media? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Media (258).
Expert insights. Personalized for you.
40 
Let's personalize your content