article thumbnail

The Pillars of Demand Generation for SaaS Companies

Directive Agency

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP.

article thumbnail

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Gartner. . . Takeaway : In content marketing, perceived value is a huge conversion factor.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. How has your company’s last AdWords campaign made a positive difference for your customers? Take Demandbase for example.

article thumbnail

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Experience our interactive white paper: What Is Interactive Content and Why it Works. Conductor. CMOs will outspend CIOs by 2017. VentureBeat.