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The Ultimate Guide to PPC

Hubspot

It’s most commonly used for paid social and display ads. Google Ads (formerly known as AdWords). Probably more than you can count … hence why Google Ads is the king of paid advertising. Brand awareness is how familiar your target audience is with your company. CPM (Cost per Mille). The search engine receives 3.5

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The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.