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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. Its specialty is measuring the impact of marketing content on long B2B sales cycles. It compares this with the clients’ target cost per actions to determine where they are over- or under-investing.

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CPA – The Holy Grail of Online Advertising?

readwrite

This article explores the new online advertising model of CPA (Cost per. Action/Acquisition) and determines whether it will be The Next Big Thing on the. The CPA feasibility test. into testing whether CPA is good for publishers, then we’ll explain the theory behind it. Action/Acquisition) model.