Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007). This isn’t exactly the moment programmatic was born.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

CTR 20

CTR Adwords Practices Doubleclick 20

Webbiquity

SEPTEMBER 8, 2010

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. DoubleClick got 1.7% of all business traffic due to its massive online banner advertising network. The overall average CTR for paid search ads was 0.91%. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100