Ignite

AUGUST 22, 2018

Media, websites, SEO, PPC, marketing automation, consumer decision journey, analytics, PR, etc. Understanding of inbound marketing, digital and traditional marketing concepts and strategies. FitzMartin is a B2B sales and marketing consultancy, founded in 1992. Thinking beyond the task at hand.

Work Management 48

Work Management Marketing Attribution Peer-to-peer Marketing Automation Services 48

SnapApp

MARCH 2, 2018

The modern marketer's technology stack removes the need for analytics guesswork. With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . What Is Marketing Attribution? .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Content Standard

OCTOBER 2, 2020

Marketers must understand which investments drive the greatest profit margins, and how their performance is trending over time. What is good ROI for marketing? Typically, these leading metrics serve as markers of progress towards a sale, or key performance indicators (KPIs). Average Google AdWords account: 2.35

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

SnapApp

MARCH 21, 2018

Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Full Funnel Marketing Strategy #2: Social Ads. Full Funnel Marketing Strategy #3: Content Marketing. Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40