Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. MAXIMIZE YOUR ENTIRE COMPANY IN YOUR MARKETING EFFORTS.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. The quality vs. quantity of leads debate will rage on. And what a wild ride it has been.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100