PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
they spend on AdWords. Influencer marketing has a superior ROI compared to PPC; $6.50 in revenue for every $1 spent. When it comes to a PPC campaign, PowerTraffic states that brands make $3 in revenue on every $1.60 Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising.
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