article thumbnail

3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Address frequently asked questions (FAQs). Paid content includes MAT releases , sponsored content and advertorials. Although it may be harmful for brands whose reputation problem is being caused by a viral meme, it offers opportunities for others seeking to fill more above-the-fold search real estate with content you’ve created.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. Advertorials. Like native advertising, advertorials are content that appear in publications as ads. Frequently Asked Questions (FAQs). FAQs are a hub dedicated to answering your audience’s questions. Opinions and Rants. Ask Me Anything.

article thumbnail

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Controversy is one of the ways to publish viral content. Advertorials. Like native advertising, advertorials are content that appear in publications as ads. Frequently Asked Questions (FAQs). FAQs are a hub dedicated to answering your audience’s questions. Opinions and Rants. Ask Me Anything.