Advertorials Cold Calling Efficiency Marketing Mix 
Webbiquity
JULY 26, 2010
CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Hate Cold Calling?
Biznology
FEBRUARY 23, 2015
For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. So it took some moxy to launch a content marketing strategy online. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.
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