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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. If only it were that simple. The amount of patience required is dependent on the level of inbound adoption within any given industry.

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You Can Still Reach People Using Ad Block Software

Hubspot

Much like display, your open and click rates will vary by content category, but the clickthrough rates tend to outperform display across the board. Statistically, they are also heavily influenced by the content they read, and they’re engaged with both the media sites they support and the authors who pen their favorite content.