Advertorials, Blast Campaigns, Long Tail Marketing and PR

Earned-media micro-influencer marketing master class

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. The initial blast is akin to speed-dating. B-D-List (the mid-section of the long tail often asks for money). Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts. Ideally, earned-media is the goal of PR campaigns, so it’s up to you.

Class

Class Long Tail Marketing Blogger Media

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing

Long Tail Marketing Blogger Marketing Analytics Tools Planning

B2B Marketing Zone

Earned-media micro-influencer marketing master class

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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