Bannerflow

APRIL 12, 2019

Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? Poor quality banners are partly to blame.

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Display Advertisements Advertising Effectiveness 61

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

JULY 2, 2010

The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums. Related posts.

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Banner Ads Banners Paid Search Agency Ads 100

Outbrain

MARCH 31, 2021

Did you know it’s been 10 years since the term “native advertising” was first mentioned? If you’re a history buff, check out our infographic of the story of native advertising over the past century or more. eMarketer ). eMarketer ). The native advertising sector is predicted to grow to $400 billion by 2025. (

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Statistics Advertisements Advertising Emarketing 62

Outbrain

MAY 12, 2022

In recent years, native advertising has undergone hyper-growth as more consumers are switching off social media and returning to editorial and content based recommendations and experiences. And in over a decade since the term “native advertising” was first coined, native has expanded to include video, mobile and programmatic advertising.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. More than 1.5 are shared on Facebook daily.

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Paid Content Social Media Stats Paid Search Agency 100