Bannerflow

OCTOBER 12, 2018

And which of the current crop of Google advertising services is best for your banners? A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Which is best for display advertising?

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Opposite of the last click model, this method gives credit to the first ad interaction and its corresponding keyword. First Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Today, modern advertising management platforms provide this level of granular targeting.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

QuanticMind

NOVEMBER 27, 2019

Truly understanding which marketing initiatives are responsible for sales and revenue can help you make targeted changes to improve performance and drive a greater return on investment. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Marketing Attribution Looks Easier Than Ever.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52