Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

JANUARY 19, 2015

Much like any medium, it is possible to have too much of a good thing. Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145