Advertising Mediums Conference Linkbait Viral Marketing 
seo.co
DECEMBER 8, 2021
If you’re looking to make some casual friends at a digital marketing conference, you’ll want to bring up some safe, casual topics like social media or video content. Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention.
Hubspot
JUNE 21, 2012
And, don't tell anyone we told you this, but they make excellent linkbait! Videos are, of course, the medium that the term "going viral" originated from, and thus are excellent for sharing in social media and embedding onto a web page or in a blog post. This one has to be the most fun suggestion we have to offer.
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