Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash).

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Vidyard

DECEMBER 2, 2014

More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time! So … hoorah!

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Anything Goes Marketing

NOVEMBER 15, 2009

David Meerman Scott was a fantastic speaker and adding all the golden nugget tweets from his presentation wouldn’t due it justice. I have added a few though. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. It is obvious that you must optimize your website to generate leads through it.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Reltio was looking for a new way to build awareness and drive interest in its flagship product via a top-of-funnel awareness campaign.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

SnapApp

JULY 24, 2017

Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . And, HubSpot does a good job at giving the user multiple opportunities to move deeper into the sales funnel: . . . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59