How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey
SalesIntel
APRIL 15, 2024
B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.
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