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Content marketing: What it is and why marketers should care

Martech

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Why marketers should care about content marketing.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page. What Are Heatmaps?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.