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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? Types of Social Media Testing: What Variables Should You Test?

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

Show your support for the community as a whole and explain how you can be part of the solution. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives? If so, now is a great time to assess adding CTV/OTT inventory to your media mix. Efficiencies on Paid Social.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

Social media advertising is continually evolving, and unless you’re an ads expert, you might not know all the latest strategies and tips to help you maximize your ad potential, create compelling ad copy, effectively reach your ideal client, and stand out on the platform. Work With Us What Are Facebook Ads?

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The Big List of Content Marketing Acronyms

Brandpoint

AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. CPA: Cost-per-Action.