sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Porch Group Media

OCTOBER 22, 2020

Prior to this, I spent many years at Liveramp and gained a ton of familiarity with the ad tech ecosystem, the cookie and the identity graph space. Instead, they’re going to offer a taxonomy that advertisers can bid on based entirely off of their registration data. They have about 46 different audiences.

Advertising Agencies 52

Advertising Agencies Top of Funnel Paid Search Agency Privacy 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). There's the first part, which is the top of the funnel how do I attract more people at the top of my funnel?

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28