If it isn't in the CRM, it didn't happen
GreenRope
NOVEMBER 1, 2015
Thinking of CRM as software spells doom for any organization. There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. That number climbs over 80% when you involve any form of automation. Why is that?
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