If it isn't in the CRM, it didn't happen
GreenRope
NOVEMBER 1, 2015
There's a reason I've heard some consultants call CRM the "company killer" CRM - and by CRM, I mean Complete CRM - only works where there's culture to support it. It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion.
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