Advertising Channels Differentiation Focus Group SWOT 
Zoominfo
OCTOBER 18, 2022
Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? If you don’t have a lot of differentiation, you’re just trying to ride the coattails of the category, capture demand, and create awareness for your brand within that category.
Convert
MAY 31, 2022
Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. What are the rules?
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