ClearVoice

OCTOBER 27, 2023

Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes. Multivariate testing tests multiple variables simultaneously — unlike A/B testing, which tests just one or a few elements of a digital asset at a time.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Hence, the p-value is a mathematical device to check the validity of the null hypothesis.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Salesforce Marketing Cloud

DECEMBER 19, 2023

Analysis: After a predetermined time, the results are analyzed to determine which variation was more effective in achieving the desired goal. For instance, if the goal is to boost open rates, set a realistic target percentage increase, such as a 5% rise in open rates over the current benchmark. The winning variation is then chosen.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Convert

OCTOBER 2, 2020

Statistical analysis is used to determine the winner of each test. This makes the data you collect during testing much more valuable, as you have a benchmark to compare it against. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. Multivariable Testing (MVT).

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

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Analysis Multivariate analysis Case Studies Statistics 52