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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.

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9 Ways to Make Your Marketing Analytics Actionable

Hubspot

Look at your traffic sources granularly to see how much traffic and how many leads each social media site is referring to your website. For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. Let analytics be your guide.

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The Eight Best Social CRM Tools

Webbiquity

Includes marketing automation features to capture, follow up on, and nurture leads, as well as sales workflow automation, ecommerce, and analytics. Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Insightly is a tool that combines CRM and project management software into one.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Sample review: “Close.io