KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

ClearVoice

JUNE 20, 2022

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. Well-worded FAQs are lead magnets for top-of-funnel (TOFU) visitors. FAQ guides.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

ClearVoice

APRIL 9, 2020

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. Yes, FAQs still exist, and if a segment of your audience is in an older generation, they look for these helpful text documents on your website. Well-worded FAQs are lead magnets for TOFU visitors.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119