Advertising Benchmark Efficiency ROAS ROMI 
Bionic
FEBRUARY 23, 2023
With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. If you’re not using the same IDs as others, there’s no way to leverage data outside your organization, nor measure your performance against industry benchmarks.
Bionic
AUGUST 11, 2021
With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. This creates extra work (and risk of error) for media planners.
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