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2023 Predictions: Digital media and advertising

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Advertising Agencies 112
Advertising Agencies Advertisements Advertising Paid Search Agency 112
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InMobi releases independent ad mediation platform

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Read next: T-Mobile acquires Octopus Interactive rideshare adtech platform. What it does.

Paid Search Agency 89
Paid Search Agency Ads Ad Exchange Work Management 89
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