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JUNE 22, 2021
We trust our friends and family, so we’ll take their word over an advertisement. Trust is at the heart of WOMM (word-of-mouth marketing). Despite living in a world obsessed with inbound marketing data, 64% of marketing executives believe word of mouth is the most effective form of marketing.
MLT Creative
MARCH 18, 2011
As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. All of the credit for my Twitter knowhow, of course, goes to my inbound marketing training through HubSpot, as well as Mark Schaefer ’s book, The Tao of Twitter. ) I have a big mouth when it comes to bacon.
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