Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? It's how interested the lead is in talking to your company.
40 
Let's personalize your content