Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Think Google Adsense and Facebook Audience Network. After one week, they notice that the video ad is significantly outperforming the banner ads. Marketers can segment users by lifestyle, interest, intent, demographic, and viewership.
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