What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples
Martech Advisor
NOVEMBER 1, 2019
Search Ads. Native search ads are commonly referred to search engine marketing (SEM). Paid search units appear at the top and bottom of the search engine result pages (SERPs). They can be considered modern advertorials. An example of a Social Media Native Ad on Facebook. Branded Content.
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