Content Standard

APRIL 22, 2015

Consider adding a field to your forms to ask, “How did you hear about us?” First Touchpoint What was the first campaign, blog post, Web page, or piece of content the lead interacted with? Last Touchpoint: What was the last piece of content the lead interacted with before becoming known?

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

MAY 18, 2022

To ensure that RevOps is actually breaking down barriers — and not adding more bureaucratic bloat — leaders should focus on the four key functions of a RevOps team, the common challenges they will face, and the tools, data, and metrics that will deliver success. What is Revenue Operations? Who is on a RevOps team?

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. What’s interesting and depressing is that our trust in everything measured in this study has diminished by almost exactly the same rate. Trust in newspapers?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119