article thumbnail

Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. Our Taxonomy team guides groups across the company on which terms to use and how to use them when classifying their content. A business uses a taxonomy to classify its content.

article thumbnail

How do you automate tagging your web content with industries?

Biznology

All you need to do is add a JavaScript tag to your pages and, for at least some of them, you’ll be told their industry so that you can place ads or links on your pages that tease content from their industry. You can use text analytics and machine learning to automatically classify your content by industry. You want to do both.

Tagging 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five tips on how to your SaaS site’s structured data

accelerate agency

In their own introduction to structured data , Google define it as: ‘a standardized [sic] format for providing information about a page and classifying the page content’. Adding Multiple Structured Data Types on One Page. Adding Multiple Structured Data Types on One Page. Thinking Templates Rather Than Page-By-Page.

Tips 52
article thumbnail

The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

One area of particular strain is how freelancers get perceived, used and classified by employers in the gig economy. The untold, post-litigation stories, however, were surprisingly grim: Workers’ economic lives were no more secure — and in some cases more precarious — then [sic] before the lawsuits.” Not entirely.