Why Sales Shuns B2B Marketing Qualified Leads
Marketing Interactions
AUGUST 15, 2021
I read an interesting exchange on LinkedIn recently. This lackluster outreach and ineffective score combine to reinforce the notion that MQLs are not qualified. Increase dwell time requirements. Do they only arrive on your site via search or a targeted display or social ad? Put Some Substance Behind Your MQLs. Which ones?
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