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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

I read an interesting exchange on LinkedIn recently. This lackluster outreach and ineffective score combine to reinforce the notion that MQLs are not qualified. Increase dwell time requirements. Do they only arrive on your site via search or a targeted display or social ad? Put Some Substance Behind Your MQLs. Which ones?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Low dwell times. SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page. Take it easy on excessive link exchanging and cross-linking (like on partner pages). ” Avoid unnatural link creation: Text ads that pass PageRank. The answer?

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Earned Links: Content That Earns Backlinks, Drives Traffic & Boosts Authority

seo.co

Organic – or earned – links involve no exchange of money or pressure from the brand that’s being linked. Perform Blogger Outreach. It might take some extra time and money upfront, but the added benefit is that more external sources will link to you in an effort to cite your data. Earned Links. What new ideas can you unfold?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Top. . . . Content Promotion Statistics. . #8.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pro tip: If you’re hesitant to directly swap links, as you should be since Google frowns on it , then engage in a three-way link exchange collaboration. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. Bottom line: Adding a nofollow attribute is not smart SEO.

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