The Four Rhinos of Bad SEO Tactics: What Has to Go for Good
ClearVoice
AUGUST 27, 2019
Low dwell times. SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page. Google’s Link schemes documentation tells you everything you need to know, but here’s a quick snapshot: Don’t buy or sell links that pass PageRank. High bounce rates.
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