Customer Experience Matrix

JULY 22, 2010

These were campaign management systems including Exchange Applications, Recognition Systems/Protagona, Prime Response, Intrinsic, Unica, Aprimo, Decision Software TopDog/MarketWide, Alterian and SmartFocus. The obvious candidates are CRM vendors. The pattern is quite clear.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Zoominfo

MAY 21, 2020

You might be familiar with DiscoverOrg – our Native App is one of the top rated apps on the Salesforce App Exchange. Our rep reached out one last time, thinking of the last email exchange he’d had with Diego, where he said their current data provider was “good enough.” He didn’t try to fix everything or make sweeping promises.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Inbox Insight

DECEMBER 18, 2018

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54