The Marketing Blender

DECEMBER 28, 2020

You can offload labor-intensive, tedious, repetitive tasks to these sophisticated marketing tools and free up time – and— money — to make magic happen in other critical facets of your business! Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Optinmonster

APRIL 11, 2024

Social media is a great tool to attract an online following. A Twitter chat about how to use a particular software , for example, may bring quite a few would-be customers looking for answers or support. Want to know how to convert your social media following into potential leads? On the other hand, email is an owned media.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hinge Marketing

JUNE 25, 2014

Many A/E/C firms appreciate that their website is an important marketing tool. Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. Offers for this “locked content” are then promoted on other blog posts and on other parts of the website.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Optinmonster

APRIL 4, 2024

The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. For example, eCommerce website leads might: Click on your online ads. To run an email campaign successfully, you’ll need a reliable email marketing automation tool.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73