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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. You may wish to track ad networks, specific websites, videos, pre-roll, etc.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. These are great as free downloads in exchange for email addresses to help you build your email list. Microsites. Even if you can’t do one yourself, consider being a guest. Animated GIFs.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. These are great as free downloads in exchange for email addresses to help you build your email list. Microsites. Even if you can’t do one yourself, consider being a guest. Animated GIFs.