Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You can’t cold call reporters, for instance, unless you have a bombshell. It’s about the relationships you build before that call that make them want to pick up the phone.
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