Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). It hurts your click-through rate, your spam rate, and decreases the chances of people actually opening your email.”. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52