markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. For example, take Active Conversion. Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

AUGUST 19, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. They can also be somewhat warm from inbound activity.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. They can also be somewhat warm from inbound activity.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Kapost

OCTOBER 31, 2016

The latest generation of marketing automation can supercharge your campaigns, using segmented emails and lead management to get your message in front of the right people, at the right time. 7) Search Engine Marketing (SEM) and Keyword Research. Example: Marketo. 5) Outreach and Promotion. Example: AdStage.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: KPI - Marketing Genius Blog , April 12, 2010 KPI stands for Key Performance Indicator which makes it a success metric. KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service. But Facebook? Linkedin (83).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40